09.06.2023

Telekom Romania Mobile and Deutsche Telekom connect young people across Europe to a "Summer of Joy, Youth and Freedom" with thousands of free music experiences

	Press release
	Bucharest, 9 June 2023

 
Telekom Romania Mobile and Deutsche Telekom connect young people across Europe to a "Summer of Joy, Youth and Freedom" with thousands of free music experiences

• Deutsche Telekom launches "Summer of Joy" and offers thousands of free music experiences across Europe this summer
• Young people in Romania can win tickets to Electric Castle and other major festivals in Europe

 
Deutsche Telekom is launching the "Summer of Joy" campaign in all countries where it operates, including Romania, aimed at young people who want to attend festivals across Europe this summer, including exclusive concerts or pop-up events hosted by Electronic Beats.
"Summer of Joy" is the latest component of a multi-year programme of Deutsche Telekom campaigns aimed at Generation Z, with all initiatives centred on the core promise of supporting the younger generation in everything they do. The campaign will focus on digital, being communicated through Generation Z content creators to create original and authentic content.
Today, young people face a variety of economic, environmental, educational and social issues to worry about.
Deutsche Telekom believes that experiencing the joy of youth is a universal right, and music is an essential element of youth culture. That's why the group invites young people to take part in an extensive series of music events across Europe, helping them connect to unique and varied experiences designed especially for them.
"As young people continue to face unprecedented pressures, preserving their universal right to be young should be a priority," says Ulrich Klenke, Chief Brand Officer, Deutsche Telekom, "Deutsche Telekom is committed to supporting the younger generation by offering them exceptional cultural moments through which they can experience the true joy of youth."
Telekom Romania Mobile invites young people from Romania to music events across Europe.
Starting in June, on the campaign page summerofjoy.electronicbeats.net, all those interested will be able to register for raffles with prizes consisting of passes and tickets to some of the best festivals in Europe, such as Colours of Ostrava, Ohrid Calling/Lake Ohrid or INOTA Festival/Lake Balaton.
Young people from Romania have the chance to attend one of the most established local music events: Electric Castle. The festival will take place 19-23 July at Banffy Castle, Cluj county.
"The Summer of Joy campaign, also in Romania, represents the materialization of our desire to offer young people a summer just for them. Music events in Europe will make it easier for Gen Z to reconnect and rediscover key elements in their development: the energy of youth, the spirit of freedom and the joy of being together", said Andreea Cramer, Chief Commercial Officer, Telekom Romania Mobile.
More details about the Summer of Joy events and competitions are available at https://summerofjoy.electronicbeats.net/.
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CONTACT:
TELEKOM ROMANIA MOBILE COMMUNICATIONS S.A.
Corporate Communication
E-mail: mediarelations_tkrm@telekom.ro