05.12.2024 Telekom Romania Mobile launches in premiere #BESTY, the prepaid card with 2 euros of credit, exclusively for Gen Z
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Press release |
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December 5, 2024
Bucharest |
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Telekom Romania Mobile launches in premiere #BESTY, the prepaid card with 2 euros of credit, exclusively for Gen Z
For only 2 euros of credit, every young person in Romania, aged 14 to 25, can benefit until the end of January 2025 from the new offer for the prepaid card created by Telekom Romania Mobile especially for Generation Z.
The #BESTY eCard is the only one of its kind in the telecom market, and with its help, young people can experience freedom in communication, being connected in the digital environment, whenever and wherever they are.
The #BESTY eCard promotional offer includes the Mobil Nelimitat 2 option and comes with the following benefits: unlimited national minutes and SMS plus unlimited data traffic, 30-day validity, all for only 2 euros of monthly credit. The offer is exclusively aimed at young people between the ages of 14 and 25, who have an eSIM compatible phone and is valid until January 31, 2025.
At the same time, together with this offer, Telekom Romania Mobile is also launching eSIM technology that allows connecting and using the mobile network without the need for a SIM card, on physical support. Thus, the new #BESTY eCard benefits from a simple and quick activation, exclusively online, on www.telekom.ro/besty, following the indicated steps.
“Today we are launching a completely digital product: the eSIM card can be purchased online, and the price is very competitive, designed to attract the attention of Generation Z. The #BESTY eCard redefines communication for this category of customers, Telekom Romania Mobile being the only operator that has currently developed such a completely personalized product, dedicated to Generation Z. According to the most recent census, the 14-25 age group represents 13% of the Romanian population, over 2.4 million people, and it is #OURbusiness to constantly adapt and offer them simple and easy-to-access services,” explains Mircea Hațegan, Executive Commercial Director, Telekom Romania Mobile.
This new product is accompanied by a fresh communication campaign: #OURbusiness that speaks, looks and moves in step with those it addresses, with their trends, their music and their way of expressing themselves. The campaign will run on young people’s favourite communication channels, as well as in other media.
You can watch the video clip presenting the #BESTY eCard on
YouTube.
